mod_seo
Adds basic search engine optimization to the base templates and provides an admin interface for configuring SEO options and Google Universal Analytics.
SEO data
mod_seo adds metadata to your pages to improve your website’s display and ranking in search engine (e.g. Google) results. This metadata includes structured data:
Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.
Following Google’s recommendations, mod_seo adds data in the Schema.org vocabulary, using the JSON-LD format. This enables search features such as rich results, carousels and the sitelinks searchbox.
Configuration
Disable search engine indexing
To prevent search engines from indexing a page, check the ‘Ask Google not to
index this page’ checkbox in the admin. Programmatically, you can set the
seo_noindex flag on a resource to do the same.
To disable indexing for the site as a whole, go to Modules > SEO in the Admin
(https://yoursite/admin/seo) and tick the ‘Exclude this site from search
engines’ checkbox.
Google Analytics
To enable Google Universal Analytics tracking on your Zotonic website, go to
https://yoursite/admin/seo in your browser and enter your Google Analytics
tracking code.
Zotonic does not automatically supports the User ID Analytics feature. You have to enable User ID in your Analytics
account and override the _ga_params.tpl template to add the parameter:
{#
Override this template to provide extra Google Analytics parameters.
See https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference
#}
{
{% if m.acl.user %}
"userId": "{{ m.acl.user|escapejs }}",
{% endif %}
}
Extra parameters
If you wish to add extra Google Analytics parameters, override the
_ga_params.tpl file and add the parameters:
{#
Override this template to provide extra Google Analytics parameters.
See https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference
#}
{
{% if m.acl.user %}
"userId": "{{ m.acl.user|escapejs }}",
{% endif %}
"sessionControl": "start"
}