Information type

The purpose and reading mode of a document.

Audience

The people for whom the content is primarily useful.

Domain

The functional area or content-management problem being discussed.

Architecture

The Zotonic component or data-model concept central to the content.

Task

The action a reader is trying to perform or understand.

Data type

The semantic kind of value accepted, transformed, validated or produced.

Technology

A language, protocol, format or platform materially involved in the content.

Quality

A cross-cutting property that the implementation or workflow should preserve.